{"product_id":"calibrachoa-callie-double-light-lavender-22cm-12cm-pot","title":"Calibrachoa Callie Double Light Lavender 22cm 12cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCalibrachoa Callie Double Light Lavender is a vibrant flowering cultivar prized for its abundant double blooms in a delicate lavender shade. This trailing plant, often likened to miniature petunias, produces a prolific display of flowers that create a lush, colourful cascade. Renowned for its consistent performance in container culture, it reliably suits wholesale plant supply and trade houseplant ranges, offering year-round ornamental appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Calibrachoa Callie Double Light Lavender is a rich green, providing an excellent backdrop that accentuates its soft lavender flowers. It develops a trailing growth habit with dense, mounding stems that create a compact yet spreading form ideal for hanging baskets or pots. This cultivar exhibits adaptability to bright indirect light indoors and tolerates moderate shade, making it versatile across various interior environments. The plant shows moderate watering tolerance, maintaining resilience under a range of care schedules common in retail and commercial settings. Its low-maintenance nature and straightforward handling requirements make it a practical choice for busy plant retailers and interior landscapers. Additionally, the double flowers of this variety enhance its merchandising appeal, distinguishing it from standard calibrachoa forms in display settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Calibrachoa Callie Double Light Lavender for its dependable quality and uniform flowering across supply batches, which supports consistent retail presentation. Managed natural variation in flower colour and intensity contributes to an attractive, yet predictable, product range. Its versatility across retail garden centres, commercial interiors, and wholesale plant supply channels ensures broad market appeal. The cultivar remains relevant due to ongoing consumer demand for bright, compact flowering plants suitable for indoor and semi-indoor use.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis calibrachoa cultivar performs strongly on houseplant benches where its trailing habit invites innovative container displays. It suits office environments and commercial interiors because of its compact, easy-care nature and appealing flower colour, helping to enliven indoor spaces without imposing environmental demands. The plant can also enhance gift-ready ranges due to its ornamental flowers and consistent presentation. Its flexibility ensures it integrates well into a variety of retail and interior design schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCalibrachoa Callie Double Light Lavender demonstrates good shelf life and robustness under retail conditions, retaining floral quality for extended periods. It lends itself well to repeated wholesale plant supply due to consistent growth characteristics and flowering habits. Transport and handling require typical care for trailing flowering plants but remain straightforward thanks to its sturdy stems and durable foliage. Retailers benefit from its uniform appearance at point of sale, ensuring consumer confidence and ease of merchandising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe plant requires moderate care suited to retail and commercial maintenance without specialised horticultural skills.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a wide range of indoor lighting conditions, from bright indirect light to partial shade.  \u003c\/li\u003e\n\u003cli\u003eIts watering resilience supports flexible care routines typical of wholesale plant supply environments.  \u003c\/li\u003e\n\u003cli\u003eIts trailing growth habit enhances merchandising efficiency, allowing for attractive displays in pots or baskets.  \u003c\/li\u003e\n\u003cli\u003eIt is highly suitable across retail, interiors, and wholesale plant markets, meeting diverse trade needs.  \u003c\/li\u003e\n\u003cli\u003eSturdy stems and foliage confer durability through transport and in-store handling, reducing losses.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity is controlled, maintaining consistent wholesale and retail presentation standards.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 22cm","offer_id":56682424729926,"sku":"Cali12dbbllav-22cm-12cm-ccdll-54","price":1.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0xEFA7B8CDDA36F72E986197BA7C3A645231DDB7B4.jpg?v=1780196323","url":"https:\/\/wholesaleplantshop.co.uk\/products\/calibrachoa-callie-double-light-lavender-22cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}