{"product_id":"calathea-crocata-45cm-14cm-pot","title":"Calathea crocata 45cm 14cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCalathea crocata, commonly known as the Eternal Flame, is a tropical houseplant prized for its striking flowering display and attractive foliage. This species features broad lance-shaped leaves with a deep green upper surface and rich purple undersides, providing a lush and dramatic appearance. Its distinctive golden-yellow to orange flowers emerge on long stems, adding a vibrant contrast and year-round interest. Calathea crocata performs reliably within wholesale plant supply and trade houseplant ranges due to its manageable size and adaptability to indoor growing conditions, making it a consistently appealing choice for retail and interior applications.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Calathea crocata is glossy and smooth, exhibiting a deep, rich green colour on the upper surface with a contrasting dark purple underside, creating a visually compelling textural effect. This plant has a compact clumping growth habit and maintains an upright structural form, typically reaching heights of approximately 45cm when grown in a 14cm pot, which is ideal for display benches or desktop placements. It tolerates moderate indirect light well and adapts effectively to a range of indoor environments, avoiding direct sunlight that could cause scorching. Calathea crocata demonstrates resilience to varied watering routines, though it generally prefers consistent moisture without waterlogging. Its low to medium maintenance requirement makes it suitable for retail environments where ease of care and handling are essential. Additionally, its striking flower display enhances merchandising appeal and adds an extra dimension to interior plant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Calathea crocata for its consistent commercial reliability and strong performance across multiple supply batches within wholesale plant supply. The plant exhibits controlled natural variation, especially in foliage tones and flower intensity, which enhances appeal without compromising uniformity for retail displays. Its versatility enables use across retail outlets, interiorscape projects, and commercial channels, supporting a range of end-customer needs. Calathea crocata maintains ongoing demand within core trade houseplant ranges due to its distinctive appearance and adaptable growing habits, ensuring sustained relevance in evolving plant portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCalathea crocata is well-suited to retail bench displays where its medium size and striking flowers attract consumer interest. It thrives in office environments or commercial interiors as a desktop or shelf feature, where moderate indirect light and stable conditions support its growth. This plant performs well in interior retail displays, particularly in gift-ready or mixed plant collections, enhancing visual variety and offering a premium product option. Its manageable size and vibrant floral feature make it a versatile option for diverse interior planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eCalathea crocata exhibits a good shelf life and tolerates standard retail conditions without rapid deterioration of foliage or flower quality. It is suitable for volume and repeat wholesale supply due to predictable growth patterns and consistent pot size, enabling reliable stock management. Handling and transport considerations are straightforward, as the plant’s sturdy leaves and compact form reduce damage risk during transit and handling. Presentation consistency at point of sale is strong, with uniform growth habit and vibrant, healthy foliage enhancing overall visual impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCalathea crocata requires a low to medium care level, making it suitable for retail environments with standard maintenance resources.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indirect lighting conditions commonly found in mixed indoor environments without significant decline in visual quality.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to varied watering routines, adapting well to both slight moisture fluctuations and routine care.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit facilitates efficient merchandising and maximises display space in retail or interior settings.  \u003c\/li\u003e\n\u003cli\u003eCommercially, it is appropriate for retail, interiorscape projects, and wholesale plant supply due to its consistent performance and visual appeal.  \u003c\/li\u003e\n\u003cli\u003eThe sturdy foliage and manageable size contribute to ease of handling during transport and in-store display, reducing losses.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour intensity and leaf underside pigment adds unique character while maintaining batch uniformity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 45cm","offer_id":56937191571782,"sku":"p9156-45cm-14cm-cc-30","price":6.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x589791ACBB626EABB502F22B30A7ABF09C5AC6E7.jpg?v=1783673475","url":"https:\/\/wholesaleplantshop.co.uk\/products\/calathea-crocata-45cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}