{"product_id":"calathea-crocata-35cm-14cm-pot","title":"Calathea crocata 35cm 14cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eCalathea crocata is an eye-catching tropical plant prized for its striking floral display and lush foliage, making it a sought-after addition to trade houseplants collections. This cultivar features bold, lance-shaped leaves with deep green upper surfaces and contrasting vibrant orange flowers that emerge above the foliage, providing strong visual interest. Known for its reliable growth indoors, Calathea crocata performs consistently well within wholesale plant supply frameworks, catering effectively to retailers and commercial interiors alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eCalathea crocata’s foliage presents a smooth texture with vivid green tones that complement the bright, flame-like orange flowers it produces periodically. It grows with an upright, clumping habit that maintains a compact and neat structure, ideal for contained pot sizes such as the typically supplied 14cm pots. This plant tolerates moderate indirect light conditions common in indoor environments, adapting well without losing its vibrant leaf colour or floral quality. It exhibits reasonable resilience when watering routines fluctuate, though it thrives with consistent moisture and good drainage. Maintenance is relatively straightforward, making it manageable for retail staff and commercial plant care teams. Additionally, the exotic floral display adds merchandising appeal, differentiating it from more commonly traded foliage-only plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Calathea crocata for its dependable commercial performance and consistent quality across supply batches, ensuring reliable presentation at point of sale. While natural variation in flower timing and leaf size may occur, this is carefully managed to maintain uniformity within wholesale plant supply. The plant’s adaptability extends its usage across various channels, including garden centres, interior landscaping projects, and gift-ready plant ranges. Its ongoing popularity reflects a consistent demand in the core houseplant market, supporting longevity in retail and commercial interiors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eCalathea crocata is well suited to retail environments such as houseplant benches and controlled indoor displays where moderate indirect light is available. It performs reliably in office installation schemes as a statement plant, offering colour and texture enhancement. The plant’s compact growth habit allows it to fit neatly into interior landscaping projects and gift-ready collections where visual impact and ease of care are priorities. The vibrant flowers provide additional merchandising interest, increasing consumer appeal in visual merchandising contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar demonstrates good shelf life and durability under standard retail conditions, maintaining an attractive appearance for extended periods. Its suitability for volume supply is enhanced by consistent growth rates and structural form, facilitating repeat orders and efficient stock rotation. Handling and transport considerations are moderate, with sturdy stems and foliage that resist common retail damage. Presentation at point of sale remains consistent, supporting confident buying decisions for retailers and end consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCalathea crocata requires moderate care, balancing ease of maintenance with the need for consistent moisture to retain optimal foliage and floral condition.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light levels, especially indirect or filtered light, making it versatile across mixed retail and commercial lighting environments.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is notable, with the plant enduring periodic care variation better than many tropical foliage plants common in wholesale plant supply lines.  \u003c\/li\u003e\n\u003cli\u003eThe compact, upright growth habit suits merchandising needs that prioritise space efficiency while maintaining strong visual appeal.  \u003c\/li\u003e\n\u003cli\u003eThe plant fits well within retail, commercial interiors, and broader wholesale trade houseplants categories due to its blend of exotic aesthetics and manageable care.  \u003c\/li\u003e\n\u003cli\u003eIt offers reliable handling and durability during transportation and in-store display, reducing losses associated with mechanical damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is primarily expressed through floral display timing and leaf size, which is controlled to ensure batch consistency across supply cycles.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"14cm Pot \/ 35cm","offer_id":56665695945030,"sku":"FP018-02101-35cm-14cm-cc-30","price":6.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/CAB5B099871EAA77F0DE1239419F36F3D9D4076F79B7144F7A537156D93B26E2.jpg?v=1779991542","url":"https:\/\/wholesaleplantshop.co.uk\/products\/calathea-crocata-35cm-14cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}