{"product_id":"bloemenkampen-bv-hkw-de-syringa-vulgaris-charles-joly-pack-of-1","title":"Bloemenkampen BV, Hkw. de Syringa vulgaris Charles Joly Pack of 1","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eSyringa vulgaris ‘Charles Joly’, commonly known as the common lilac, is a well-established deciduous shrub prized for its fragrant and visually striking flowers. This cultivar is distinguished by its deep purple to magenta blooms, which emerge profusely in early summer, providing an iconic seasonal display. Its upright, bushy growth habit and reliable flowering make it a valued addition to both outdoor garden collections and seasonal plant ranges within wholesale plant supply. The consistent performance of ‘Charles Joly’ across propagation batches ensures its ongoing suitability in trade houseplants and commercial planting projects, where visual impact and hardiness are essential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Syringa vulgaris ‘Charles Joly’ is medium-green with a slightly textured, ovate leaf shape that complements the vibrant flower panicles. It exhibits a strong, upright growth habit forming a densely branched shrub, typically reaching heights suitable for larger landscape or garden areas. While primarily suited to outdoor environments, it demonstrates good adaptability to bright indoor conditions, such as conservatories or large entrance foyers. This cultivar tolerates varied watering regimes, showing resilience in conditions ranging from regular irrigation to occasional dry spells. Maintenance requirements are moderate, involving annual pruning to manage size and promote flowering, making handling straightforward for retail environments. Additionally, its intense floral fragrance adds commercial value, attracting consumer interest in both garden and retail contexts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers favour Syringa vulgaris ‘Charles Joly’ for its dependable flowering and uniform growth, ensuring consistent quality across supply batches. Natural variation in flower colour intensity and leaf size is closely managed to meet trade standards, providing reliable merchandising options. This lilac is versatile, with applications spanning garden centres, seasonal retail displays, and interior commercial plant schemes where floral emphasis is desired. Its continued popularity in core trade houseplant ranges reflects ongoing consumer demand for classic, fragrant shrubs that offer a traditional yet colourful addition to outdoor and transitional planting lines.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003e‘Charles Joly’ is typically displayed in garden centre outdoor benches during the spring and early summer seasons to maximise its flowering impact. It also performs well as a feature plant in conservatories or large atrium spaces within office or commercial buildings, where its scent and flowers enhance the environment. This shrub can be incorporated into seasonal gift plant ranges, capitalising on its appeal as a flowering focal point. Its strong visual and olfactory presence ensures it remains a preferred choice for both retail and commercial interior floral displays, encouraging repeat customer interest and seasonal sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar’s shelf life in retail conditions aligns with seasonal flowering cycles, generally maintaining good display quality for several weeks during bloom. It is well suited to volume supply due to its predictable growth habit and propagation success, allowing wholesalers and retailers to plan consistent stock availability. Handling requirements are straightforward, with rigidity in stems and sturdy branches facilitating transport and retail merchandising. Presentation consistency at point of sale is typically high, supported by controlled nursery growing conditions that minimise unwanted variation in plant structure and bloom quality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSyringa vulgaris ‘Charles Joly’ requires moderate care, including annual pruning to maintain flowering and manageable size within retail and commercial maintenance programmes.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar tolerates a wide range of light conditions but performs optimally in bright, indirect light, common within mixed indoor environments featuring natural sunlight.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is strong, as it adapts well to irrigation variability, reducing risk of plant stress or decline in commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIts upright, compact growth habit allows efficient use of retail display space and supports attractive merchandising layouts in garden centres and wholesale plant supply.  \u003c\/li\u003e\n\u003cli\u003eThe lilac’s commercial suitability extends across retail, interior planting, and wholesale supply channels, reflecting its versatile application and steady consumer appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust stems and overall plant durability optimise handling during transport and ensure attractive in-store presentation with minimal damage.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is controlled with consistent bloom colour intensity and leaf quality, supporting reliable and uniform wholesale product offerings within trade houseplants portfolios.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"38cm Pot \/ 150cm","offer_id":57181291938118,"sku":"10217971-150cm-38cm-pk1","price":126.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/15B50DB133D0AC4AA35B370EA22C3F37F4C1D2C0F2CA330E73E53738E1EB1E44.jpg?v=1787403916","url":"https:\/\/wholesaleplantshop.co.uk\/products\/bloemenkampen-bv-hkw-de-syringa-vulgaris-charles-joly-pack-of-1","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}