{"product_id":"at033-esra-small-pink-anthurium-40cm-21cm-pot","title":"AT033 Esra Small Pink Anthurium 40cm 21cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eAnthurium ‘Esra Small Pink’ is a compact and striking cultivar within the Anthurium genus, prized for its distinctive flowers and glossy foliage. This variety features small, intensely pink spathes that add a vibrant splash of colour, complemented by rich green, heart-shaped leaves that exhibit a smooth texture. Typically supplied at around 40cm height in a 21cm pot, it offers a manageable size ideal for a variety of indoor environments. Its reliability and consistent quality make it a popular choice within wholesale plant supply and trade houseplant ranges, meeting commercial expectations for attractive, easy-to-maintain ornamental plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of ‘Esra Small Pink’ is deep green with a glossy, waxy surface that enhances the plant’s visual appeal while remaining robust under retail lighting conditions. It exhibits a compact, upright growth habit that lends itself well to both casual and formal interior displays. The plant tolerates low to medium indirect light, demonstrating adaptability in diverse indoor environments including homes, offices, and commercial interiors. It manages water requirements effectively, showing good resilience to intermittent watering typical of retail or commercial maintenance routines. Its low maintenance nature and strong structural form contribute to ease of handling during transport and merchandising. Additionally, the smaller flower size offers a unique selling point distinct from larger Anthurium cultivars, catering to customers seeking delicate yet colourful houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers consistently select Anthurium ‘Esra Small Pink’ due to its commercial reliability across supply batches, ensuring uniformity in colour and size. While some natural variation in leaf shape and flower intensity occurs, this is well-managed to maintain overall consistency. Its versatility spans retail garden centres, interior plant displays, and commercial interiors, where compact size and bright flowers suit a variety of spatial constraints. The ongoing demand for trade houseplants with standout floral features ensures this cultivar remains a relevant and attractive option within core product ranges.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis Anthurium variety is particularly suited to retail bench displays where vibrant flower colour draws consumer attention. It performs well in office environments due to its adaptability to lower light levels and compact form, making it ideal for desks or communal areas. Interior design settings benefit from its neat habit and splash of colour, enhancing green walls or plant stands. The plant is also popular in gift-ready ranges because of its decorative appeal and manageable size, facilitating convenient sales in seasonal or general houseplant promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe ‘Esra Small Pink’ Anthurium exhibits strong shelf life and durability under retail conditions, maintaining both flower and foliage quality across display periods. It is well suited to volume wholesale plant supply due to its compact size and consistent form, which enable efficient packing and transport. Careful handling and stable structural integrity assist in minimising damage during logistics, supporting presentation at point of sale. The plant’s uniform flowering and leaf quality provide retailers with confidence in its commercial appeal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis Anthurium requires low to moderate care, making it suitable for retail and commercial maintenance environments.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor light levels from low to medium indirect light, providing flexibility in placement.  \u003c\/li\u003e\n\u003cli\u003eThe plant is resilient to varying watering routines, which supports its suitability for retail and commercial contexts.  \u003c\/li\u003e\n\u003cli\u003eIts compact, upright growth habit allows for efficient merchandising and versatile display options.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is highly appropriate for retail garden centres, interior design projects, and wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eRobust structural form and resilient foliage enhance handling and transport performance.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in leaf shape and flower intensity exists but remains controlled, maintaining consistent trade quality.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"21cm Pot \/ 40cm","offer_id":56950954000710,"sku":"AE033PINK-40cm-21cm--45","price":18.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/F940FDA891569E0E3B112F1B5D5D912824FFF5B225C920F1E3082F4C836319FC_62007b97-956c-4008-ab5a-67f517ed7ef6.jpg?v=1783971719","url":"https:\/\/wholesaleplantshop.co.uk\/products\/at033-esra-small-pink-anthurium-40cm-21cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}