{"product_id":"at004-stella-red-42cm-22cm-pot-at004-r","title":"AT004 Stella Red 42cm 22cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eThe AT004 Stella Red is a striking cultivar prized for its vibrant foliage and manageable growth habit. Measuring typically at 42cm in height and presented in a 22cm pot, this plant offers a compact yet visually impactful form, making it well-suited to a variety of trade houseplant ranges. Known for its reliable performance under both nursery and retail conditions, it consistently meets the demands of wholesale plant supply, ensuring predictable quality and presentation for commercial buyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Stella Red displays a rich, deep red coloration with subtle variegation, providing a textured and dynamic visual appeal that enhances its ornamental value. It has a compact, upright growth habit that lends itself well to dense grouping or standalone display, ideal for creating striking retail presentations. This cultivar tolerates a range of light conditions, from moderate indoor lighting to brighter indirect light, making it suitable for a variety of interior environments. It also demonstrates resilience to intermittent watering, which enables easier maintenance in busy retail or office settings. Stella Red’s relatively low maintenance requirements and durable form contribute to straightforward handling during distribution and merchandising. Its strong colour contrast and neat structure further enhance its appeal in gift-ready or bespoke interior planting schemes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers select Stella Red for its dependable consistency across multiple wholesale batches, ensuring uniformity that supports strong retail presentation. Managed natural variation in leaf colour and structure adds subtle uniqueness while maintaining a coherent product line. Its versatility allows it to perform well in diverse contexts, including retail houseplant ranges, commercial interiors, and interior design installations. Moreover, the plant sustains ongoing demand due to its eye-catching appearance and user-friendly maintenance, securing its position as a core offering within trade houseplants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThe AT004 Stella Red is well-suited to houseplant benches, where its vivid foliage draws customer attention alongside other popular cultivars. In office environments, it thrives on desks or communal areas that receive moderate light, contributing to a lively atmosphere without demanding specialized care. Commercial interiors benefit from its compact growth and reliable form, allowing for versatile applications such as breakout zones or retail display units. The plant’s impressive colour and manageable size also make it a strong candidate for gift-ready collections, combining aesthetic appeal with practical presentation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eStella Red offers excellent shelf life under standard retail conditions, maintaining leaf colour and structural integrity throughout typical display periods. Its robust nature supports volume wholesale plant supply, enabling efficient procurement and distribution across multiple outlets. Handling considerations are straightforward due to its compact size and resilient foliage, reducing transport damage and retail loss. Consistency of plant presentation at point of sale is reliably achieved, promoting confidence in product quality for both retailers and end customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe AT004 Stella Red requires moderate care that fits well within retail and commercial maintenance schedules, reducing labour demands.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions from medium to bright indirect, making it adaptable to most indoor environments.  \u003c\/li\u003e\n\u003cli\u003eIts resilience to irregular watering supports durability in settings where irrigation routines may vary from ideal conditions.  \u003c\/li\u003e\n\u003cli\u003eCompact and upright growth habit enhances merchandising efficiency by allowing effective use of display space.  \u003c\/li\u003e\n\u003cli\u003eSuited for wholesale plant supply, retail outlets, and commercial interior projects, giving broad commercial appeal.  \u003c\/li\u003e\n\u003cli\u003eDurable during transport and in-store, it reduces losses and maintains product attractiveness throughout the supply chain.  \u003c\/li\u003e\n\u003cli\u003eManaged variation in foliage colour ensures consistent batch presentation while preserving natural ornamental character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"22cm Pot \/ 42cm","offer_id":57209793118534,"sku":"AT004 R-42cm-22cm--30","price":22.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/DB61B8A9B0815307EBB77AF38CBBEE96133D676D821869B94C53DE2D0984CB7F_12b41258-d53a-4b30-b5c2-4515d9942b0a.jpg?v=1787835042","url":"https:\/\/wholesaleplantshop.co.uk\/products\/at004-stella-red-42cm-22cm-pot-at004-r","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}