{"product_id":"astrantia-major-50cm-23cm-pot","title":"Astrantia major 50cm 23cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eAstrantia major, commonly known as Great Masterwort, is a perennial herbaceous plant valued for its decorative umbels of flowers and attractive foliage. This cultivar typically reaches a height of around 50cm, making it suitable for a variety of planting schemes. Its distinctive star-shaped blooms, usually pink to reddish tones surrounded by distinctive bracts, provide visual interest throughout the growing season. Astrantia major performs reliably within wholesale plant supply and trade houseplants ranges due to its robustness, adaptability, and consistent quality, making it a dependable choice for commercial growers and retailers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Astrantia major is medium green with a slightly serrated edge, offering a textured and visually appealing backdrop to the flowering heads. It exhibits a clump-forming growth habit with an upright and somewhat bushy structure, ideal for containers or garden beds. The plant shows good tolerance to partial shade but performs well in full sun to light shade environments, allowing versatility for interior and shaded outdoor displays. It handles moderate watering routines effectively, showing resilience if conditions vary slightly, which is advantageous in retail and commercial interiors. Maintenance requirements are low; minimal pruning and regular deadheading aid in prolonging flowering and presentation quality. Additionally, its distinctive flowers with unique star-like bracts present strong merchandising appeal, enhancing product attractiveness.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Astrantia major for its consistent growth habit and uniform performance across supply batches, ensuring reliable retail presentation. Controlled natural variation in flower colour and foliage texture adds interest without compromising a cohesive inventory appearance. The plant’s versatility enables it to be used effectively across retail nurseries, commercial interiors, and garden centre plantings. Demand remains steady as Astrantia major complements other perennial and foliage-focused trade houseplants, addressing consumer preferences for long-lasting, easy-care plants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eAstrantia major is best positioned on houseplant benches or in mixed perennial displays at garden centres where its floral attributes can be showcased. It also performs well in office installations due to its compact size and tolerance for lower light levels. Interior plant displays benefit from its structural form and longevity, offering an attractive floral accent that fits gift-ready ranges or seasonal promotions. Its adaptable nature also makes it suitable for commercial landscaping contracts requiring reliable herbaceous perennials.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eThe shelf life of Astrantia major is generally long, maintaining both foliage and flower appeal under typical retail conditions. It is suitable for volume and repeat wholesale supply given its ease of propagation and reliable growth. Handling and transport are straightforward due to its moderate size and sturdy stems, reducing damage risk during transit and in-store movement. Presentation at the point of sale remains consistent, supporting strong consumer confidence in the product’s quality and longevity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCare level is moderate, with routine watering and occasional deadheading maintaining optimal appearance in retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eLight tolerance adapts well to mixed indoor lighting environments, from shaded office spaces to brighter retail displays.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance shows resilience to varying care routines, allowing flexibility in wholesale plant supply management.  \u003c\/li\u003e\n\u003cli\u003eThe upright, clump-forming growth habit supports effective merchandising and maximises display efficiency in both garden centres and interiors.  \u003c\/li\u003e\n\u003cli\u003eCommercial suitability spans retail nurseries, commercial interiors, and wholesale plant supply networks due to consistent quality and demand.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability are strong factors, reducing losses during transport and stocking in busy retail environments.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower colour and leaf texture offers aesthetic interest while ensuring a uniform trade appearance across batches.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"23cm Pot \/ 50cm","offer_id":57000505147718,"sku":"ASTRMSFL23-50cm-23cm-am-29","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/3AF411F31C69073C85F2514C25A5F85477C871038B7FA872DC491B23CA39AFDE.jpg?v=1784732640","url":"https:\/\/wholesaleplantshop.co.uk\/products\/astrantia-major-50cm-23cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}