{"product_id":"astrantia-major-35cm-17cm-pot-astrmami17","title":"Astrantia major 35cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAstrantia major, commonly known as Great Masterwort, is a perennial herbaceous plant prized for its distinctive floral structure and attractive foliage. This species produces clusters of star-shaped flowers surrounded by papery bracts, offering a unique and intricate appearance in mid to late summer. Typically supplied in a 17cm pot with a height of approximately 35cm, Astrantia major is valued within wholesale plant supply for its reliable growth habit and adaptability, making it a consistent choice for trade houseplants ranges and garden centre stocks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eAstrantia major displays dark green foliage with a slightly glossy texture that adds depth and contrast beneath its floral umbels. The plant adopts a clump-forming growth habit with erect stems, providing a neat, upright structural form suitable for mixed plantings and containers. It tolerates a range of light conditions, from full sun to partial shade, making it adaptable to indoor and outdoor environments where indirect or dappled light is present. This species demonstrates moderate watering tolerance, showing resilience when occasional drying out occurs without significant stress. Maintenance requirements are relatively low, with minimal pruning needed after flowering, enhancing its ease of handling in retail settings. Its unique, delicate flowers and structured appearance provide a merchandising advantage, as they attract consumer attention without excessive care demands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Astrantia major for its commercial reliability and uniform performance across supply batches, ensuring predictable quality in wholesale plant supply. The species exhibits controlled natural variation, primarily in flower colour shades and leaf size, which does not detract from its overall market appeal. Its versatility allows it to serve as a high-value addition in retail garden collections, commercial interiors plant schemes, and outdoor displays. Continued relevance within core trade houseplant ranges is supported by ongoing consumer interest in plants with distinctive blooms and architectural form.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eAstrantia major is ideal for retail garden centre benches, office plant installations, and interior green spaces that benefit from a splash of floral detail. It performs well in these settings due to its tolerance of varied lighting and ease of maintenance, which suits locations with periodic customer interaction or professional care. In office environments, its compact, upright habit complements other plants, while in gift-ready ranges, the intricate flowers provide added consumer appeal. This adaptability helps maximise sales potential across diverse retail and commercial environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis plant maintains a good shelf life and durability under typical retail conditions, tolerating short periods of shading or irregular watering without decline. Its suitability for volume supply adds value to large-scale wholesale plant supply operations, where consistency is critical. Astrantia major is robust in handling and transport, with minimal leaf damage during transit when packed correctly. Presentation at point of sale remains consistently attractive, contributing to consumer confidence and repeat purchases in retail settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAstrantia major requires moderate care, making it suitable for retail environments where commercial maintenance may vary.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of light conditions, thriving in both partial shade and indirect sunlight common in interior locations.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience ensures survival under inconsistent schedules, reducing losses during retail display and customer handling.  \u003c\/li\u003e\n\u003cli\u003eIts clump-forming, upright growth habit facilitates efficient merchandising, fitting well into mixed trays and display benches.  \u003c\/li\u003e\n\u003cli\u003eIt is commercially suitable for garden centres, retail plant displays, and commercial interiors as a distinctive floral perennial.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics allow safe transport and durable in-store presence, essential for wholesale plant supply chains.  \u003c\/li\u003e\n\u003cli\u003eNatural variation appears mainly in flower colour intensity and leaf size but remains controlled to meet trade expectations.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57228931039558,"sku":"ASTRMAMI17-35cm-17cm-am-29","price":5.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/2097F24CABD626D363245658F6D0B18906DE5C0553D6FEFBB0BD5F96956AA645.jpg?v=1788136395","url":"https:\/\/wholesaleplantshop.co.uk\/products\/astrantia-major-35cm-17cm-pot-astrmami17","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}