{"product_id":"aster-nb-starletta-red-30cm-12cm-pot","title":"Aster nb. Starletta Red 30cm 12cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAster nb. Starletta Red is a striking cultivar recognised for its vibrant deep red flowers and compact growth habit. This perennial plant forms neat clumps that consistently produce abundant blooms, making it a popular choice in both garden and interior planting schemes. Its reliable flowering performance and adaptability ensure it is well suited for inclusion in wholesale plant supply and trade houseplants selections, offering retail buyers an appealing and commercially viable product.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Aster Starletta Red is characterised by narrow, lance-shaped leaves that present a fresh mid-green colour and a slightly glossy texture, providing an attractive contrast to the bright flowers. It exhibits a compact, well-branched growth habit reaching around 30cm in height, lending itself well to container displays and mixed borders. This cultivar tolerates a wide range of light conditions, including partial shade, enabling flexible placement in indoor environments. Watering tolerance is moderate, as the plant prefers evenly moist soil but can withstand short periods of dryness without significant stress. Maintenance is straightforward, with minimal pruning or deadheading required to maintain presentation, which helps streamline retail handling processes. Additionally, the vivid floral display enhances in-store merchandising appeal, promoting customer interest and purchase motivation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Aster Starletta Red for its dependable flowering performance across multiple production batches, ensuring consistent quality and supply reliability. While natural variation in leaf size and flower intensity may occur, it remains controlled and predictable, supporting uniform presentation at retail. The cultivar’s adaptability makes it suitable for a variety of trade channels, including garden centres, interior plant suppliers, and commercial landscaping projects. Continuing demand has been driven by consumer preference for vibrant, easy-care plants that fit well into both traditional and contemporary planting trends within core trade houseplants portfolios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Aster variety is often positioned on houseplant benches alongside other seasonal flowering species, where its bright red flowers attract attention. It performs equally well in office environments and interior display schemes due to its moderate size and tolerance of indirect light. Retailers appreciate its suitability for gift-ready ranges, where compact form and vivid bloom colour are highly valued. Furthermore, it is an effective choice for commercial interiors and reception areas, adding a splash of colour without compromising space or maintenance requirements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eAster Starletta Red exhibits good shelf life under typical retail conditions, maintaining flower and foliage quality for extended periods. It is well suited for volume or repeat wholesale plant supply, as propagation methods yield consistent plant sizes and flowering responses. Handling and transport considerations are straightforward given its robust stems and compact habit that reduce damage risk. Consistency of presentation at point of sale is reliable, supporting strong sales performance and customer satisfaction across multiple retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires moderate care, making it manageable for both retail staff and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates mixed indoor light environments well, offering flexibility in placement from bright indirect light to partial shade.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is sufficient to withstand occasional irregularities in moisture without detriment to plant health or display longevity.  \u003c\/li\u003e\n\u003cli\u003eThe compact, clumping growth habit facilitates efficient merchandising and maximises display space.  \u003c\/li\u003e\n\u003cli\u003eAster Starletta Red is commercially suitable for retail, interior plant supply, and wholesale plant supply markets due to consistent quality and demand.  \u003c\/li\u003e\n\u003cli\u003ePlants demonstrate good durability during transport and in-store display, reducing losses and improving shelf-life economics.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity and leaf size is controlled, ensuring overall uniformity in trade houseplants ranges.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 30cm","offer_id":56923658977606,"sku":"3000RED-30cm-12cm-ansr-36","price":2.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/0x4070627494AFDCC14F772F670D162AD5525C34E6.jpg?v=1783490519","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-nb-starletta-red-30cm-12cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}