{"product_id":"aster-nb-starletta-blue-30cm-12cm-pot-3000blue","title":"Aster nb. Starletta Blue 30cm 12cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAster nb. Starletta Blue is a popular cultivar known for its vibrant and abundant blue-purple flowers that bring a burst of colour to any setting. This compact, bushy perennial typically grows to a height of around 30cm and is usually supplied in 12cm pots to wholesalers and retailers. The cultivar's reliable flowering period and consistent growth habit make it a favourite within wholesale plant supply, especially for trade houseplants intended for seasonal display or garden centre promotion.\u003c\/p\u003e\u003cp\u003eThe plant’s prolific flower production combined with its manageable size allows for uniformity and ease of display in retail environments, while its adaptability ensures strong performance through varying conditions typical of wholesale distribution. Its robustness and predictable cultivation mean garden centres and commercial interiors suppliers can depend on stable stock quality with each batch.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eAster Starletta Blue has ovate, medium-green foliage with a smooth texture that provides an attractive backdrop to its striking star-shaped flowers. The compact and rounded growth habit ensures a neat and uniform plant form ideal for merchandising. It thrives in full sun to partial shade, demonstrating adaptability in mixed indoor lighting where floriferous performance is still maintained.\u003c\/p\u003e\u003cp\u003eThis cultivar tolerates moderate watering regimes and can withstand occasional lapses without immediate detriment, adding to its commercial resilience. Maintenance requirements are low, with minimal deadheading needed to prolong flowering display, simplifying handling for retail staff. The plant’s vivid flowers and compact size contribute significantly to effective plant display and gift-ready presentation, making it appealing for impulse purchase environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Aster Starletta Blue for its dependable commercial performance and consistent flowering quality observed across supply batches. Any natural variation in flower shade or plant size is carefully controlled to maintain uniformity, supporting reliable merchandising outcomes. Its versatility suits multiple sales channels, including garden centre seasonal sections, commercial interiors plant schemes, and gift-ready displays.\u003c\/p\u003e\u003cp\u003eThe ongoing demand for compact, brightly flowering perennials secures its relevance within core trade houseplants, ensuring continuity for wholesalers and retailers alike. Its proven track record in blended plant ranges enhances its appeal in mixed culture retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis Aster cultivar performs exceptionally well on houseplant benches where its vibrant blooms can attract customer attention among other seasonal offerings. In office or commercial interior installations, its compact size and long-lasting flowers brighten spaces without imposing excessive maintenance demands. It is well-suited to display areas where gift-ready plants are featured, appealing to customers looking for colourful, easy-to-care-for plants.\u003c\/p\u003e\u003cp\u003eWhether placed in garden centre seasonal displays, florist counters, or mixed interior plant groups, Starletta Blue consistently delivers visual impact while maintaining ease of care for end users.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eAster Starletta Blue typically offers good shelf life and durability under standard retail conditions, enduring handling and transport without significant damage or loss of flower quality. It is suitable for volume wholesale supply due to its uniform size and predictable production cycles, supporting consistent availability.\u003c\/p\u003e\u003cp\u003eHandling on site is straightforward, and the plant’s sturdy stems and compact habit minimise risks during merchandising. The presentation at point of sale tends to be consistent, which aids customer confidence and supports upselling within multi-plant displays or seasonal promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis cultivar requires moderate care, well-suited for retail and commercial maintenance lacking intensive routines.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of light conditions, performing well from full sun to partial shade and some indoor ambient light.  \u003c\/li\u003e\n\u003cli\u003eThe plant has strong watering tolerance, able to cope with occasional variability in irrigation without adverse effects.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit enhances merchandising efficiency by allowing dense, appealing displays.  \u003c\/li\u003e\n\u003cli\u003eAster Starletta Blue is commercially suitable for retail garden centres, commercial interiors, and wholesale plant supply channels.  \u003c\/li\u003e\n\u003cli\u003eDurable for transport and in-store conditions with robust stems supporting quality display integrity.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower intensity and leaf size exists but is managed to ensure reliable uniform bulk supply.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"12cm Pot \/ 30cm","offer_id":57213145022790,"sku":"3000BLUE-30cm-12cm-ansb-37","price":2.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/EF8DD98E2D073FF19EABA0609CA341A86A612FA2B3257A795E82E52D66AD7682.jpg?v=1787862872","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-nb-starletta-blue-30cm-12cm-pot-3000blue","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}