{"product_id":"aster-dum-lady-in-blue-30cm-17cm-pot","title":"Aster dum. Lady in Blue 30cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAster dum. ‘Lady in Blue’ is a compact perennial known for its vibrant, daisy-like flowers with striking blue petals and bright yellow centres. This cultivar typically reaches a height of approximately 30cm and is often supplied in 17cm pots, making it suitable for a variety of retail and wholesale plant displays. Its reliable growth characteristics and eye-catching floral display ensure it performs consistently well within wholesale plant supply and trade houseplant ranges, appealing to both garden centres and interior plant suppliers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Aster dum. ‘Lady in Blue’ is medium green with a slightly serrated texture, providing an attractive backdrop to the bold flowers. It has a tidy, clumping growth habit that forms a well-structured mound, which supports efficient merchandising and display. The plant tolerates full sun to partial shade, showing adaptability to a range of indoor lighting conditions, particularly in commercial interiors. Watering requirements are moderate, with good resilience to occasional variations in care routines, making it a robust choice for retail environments. Maintenance is relatively low, requiring minimal deadheading to prolong flowering. The long-lasting blooms and neat growth ensure this cultivar is well suited to gift-ready ranges and mixed plant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Aster dum. ‘Lady in Blue’ for its commercial reliability, with consistent quality and flower colour across wholesale batches. While natural variation in flower size and bloom timing can occur, the cultivar’s overall form and colour retain a controlled uniformity ideal for trade houseplants. Its versatility spans retail garden centres, indoor commercial installations, and seasonal interior plant ranges. The ongoing demand for compact, flowering perennials with robust performance maintains its relevance within core trade houseplant selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eThis cultivar suits garden centre benching where its compact habit and vivid flowers attract consumer attention easily. In office settings, it provides a splash of durable colour on sunny windowsills or communal break areas. Retail and commercial interiors benefit from its reliable flowering period and minimal maintenance needs, making it suitable for long-term displays and gift-ready merchandising. Additionally, it adapts well to interior plant mixtures, adding seasonal interest without the need for intensive care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eAster dum. ‘Lady in Blue’ displays good shelf life under typical retail conditions, retaining flower colour and foliage health for extended display periods. It is favourably suited to volume wholesale plant supply due to its uniform growth and flowering consistency. Handling and transport are manageable given its compact size and sturdy stems, reducing damage risk during distribution. Presentation remains consistent at point of sale, supporting strong visual impact and consumer appeal in multiple retail scenarios.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe moderate care level of Aster dum. ‘Lady in Blue’ suits retail and commercial maintenance teams requiring reliable, low-effort flowering plants.  \u003c\/li\u003e\n\u003cli\u003eIts light tolerance includes full sun to partial shade environments, supporting diverse indoor and outdoor retail placements.  \u003c\/li\u003e\n\u003cli\u003eWatering tolerance is robust, enabling resilience to occasional drought or inconsistent irrigation in trade and interiors settings.  \u003c\/li\u003e\n\u003cli\u003eThe plant's tidy, mound-shaped growth habit enhances merchandising efficiency by maximising bench space without crowding.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable for retail garden centres, interior plant displays, and volume wholesale plant supply operations.  \u003c\/li\u003e\n\u003cli\u003eHandling and transport benefit from the plant’s compact form and durable stems, reducing the likelihood of damage during delivery.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in bloom timing and size may occur but is controlled, ensuring overall consistency in flower quality and presentation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 30cm","offer_id":56916456964422,"sku":"win.aster.lad-30cm-17cm-adlib-36","price":3.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/1138EFA901B49EDF412BEE3E2894CFA02BF6EA24669C72F10FD65897A14558A8.jpg?v=1783321558","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-dum-lady-in-blue-30cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}