{"product_id":"aster-dum-lady-in-blue-25cm-11cm-pot-ast-lady-blue","title":"Aster dum. Lady in Blue 25cm 11cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAster dum. ‘Lady in Blue’ is an attractive cultivar within the Aster genus, valued for its compact growth and vibrant floral display. This perennial forms neat clumps of green foliage topped with dense clusters of soft lavender-blue daisy-like flowers, offering a delicate yet eye-catching appeal. Its reliable growth habit and dependable flowering performance make it a consistent choice within wholesale plant supply and a popular option among trade houseplants, suited to a range of environments from garden centres to indoor retail displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe foliage of Aster dum. ‘Lady in Blue’ is medium green with a slightly toothed texture, providing an attractive backdrop that enhances the prominence of its flowers. It develops a low, bushy growth habit, typically reaching a manageable size that fits well into standard 25cm container formats used in trade ranges. This cultivar exhibits good adaptability to bright indoor light and tolerates partial shade, making it suitable for various retail and commercial interiors. Watering requirements are moderate, with the plant demonstrating resilience to occasional fluctuations experienced during routine care. Maintenance needs are generally low, as ‘Lady in Blue’ is well-suited to standard pruning and deadheading practices that help maintain its appearance for retail display. Additionally, the clear floral colour and compact habit lend themselves well to attractive point-of-sale merchandising and shelf placement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Aster dum. ‘Lady in Blue’ for its consistent quality across supply batches, ensuring predictability in stock management. The cultivar displays controlled natural variation chiefly in flower density and leaf size, which creates visual interest without compromising uniformity. Its versatility allows it to be included in diverse retail settings, commercial interiors and gift-ready plant ranges, maintaining customer appeal. Ongoing demand is supported by its reliable bloom period and suitability as a well-known garden and indoor choice within core trade houseplant collections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eIn retail environments, Aster dum. ‘Lady in Blue’ is most frequently positioned on houseplant benches due to its compact size and attractive flowering habit. It performs well in office installations where medium to bright light is available, contributing colour without excessive space requirements. The plant’s neat, tidy form also lends itself to interior displays in hospitality or reception areas where a fresh floral accent is desirable. Additionally, it can be included within gift-ready ranges during seasonal periods to support impulse sales, elevating its commercial utilisation across multiple channels.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar offers good shelf life under typical retail conditions, maintaining flower and leaf freshness for extended periods when correctly watered and displayed. It is well suited to volume supply due to consistent growth habits and ease of propagation. Handling and transport benefit from its sturdy stems and compact size, which reduce damage risk during transit and merchandising. The consistency of appearance at point of sale is a key advantage, with plants showing uniform flower colour and density, enhancing buyer confidence across wholesale plant supply and trade houseplants settings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAster dum. ‘Lady in Blue’ requires a moderate care level, well suited to retail and commercial maintenance routines where pruning and watering are manageable.  \u003c\/li\u003e\n\u003cli\u003eThe plant tolerates a range of lighting conditions, from bright indirect light to partial shade, supporting mixed indoor lighting environments.  \u003c\/li\u003e\n\u003cli\u003eWatering resilience is notable, as the cultivar withstands intermittent drying out better than many similar species within trade houseplant collections.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit enables efficient merchandising and easy integration into shelf or display units typical of wholesale plant supply and retail spaces.  \u003c\/li\u003e\n\u003cli\u003eThe cultivar is commercially suitable across retail, interior landscaping, and wholesale plant supply sectors due to consistent quality and aesthetic appeal.  \u003c\/li\u003e\n\u003cli\u003eRobust handling characteristics and durability reduce losses during transport and in-store display, enhancing supply chain efficiency.  \u003c\/li\u003e\n\u003cli\u003eNatural variation is moderate and predominantly observable in flower density and leaf dimensions, maintaining overall plant uniformity for trade buyers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"11cm Pot \/ 25cm","offer_id":57218519630150,"sku":"AST_LADY_BLUE-25cm-11cm-adlib-36","price":2.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/A06411A204C8D9601C16F93A2352853F7E9DDAB48E0E022394F40F022355D2C6.jpg?v=1787967841","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-dum-lady-in-blue-25cm-11cm-pot-ast-lady-blue","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}