{"product_id":"aster-dum-jenny-25cm-11cm-pot-ast-jenny","title":"Aster dum. Jenny 25cm 11cm Pot","description":"\u003ch3\u003eOverview  \u003c\/h3\u003e\n\u003cp\u003eAster dum. ‘Jenny’ is a compact, herbaceous perennial commonly valued for its abundant, daisy-like flower heads and dense, bushy growth habit. This cultivar typically presents vibrant violet-blue blooms above finely textured foliage, making it a visually appealing choice for both garden displays and indoor green spaces. Its reliable growth and prolific flowering behaviour contribute to its consistent availability and performance within wholesale plant supply and trade houseplant ranges, where uniformity and quality are paramount.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features  \u003c\/h3\u003e\n\u003cp\u003eThe foliage of Aster dum. ‘Jenny’ is soft-textured with a fresh medium-green colour, providing a pleasant contrast to its striking flowers. It grows in a clumping, mounded form that reaches a manageable size, facilitating easy presentation in standard 11cm pots. This Aster cultivar tolerates bright to moderate light levels and is adaptable to sheltered indoor environments while also performing well outdoors in temperate conditions. It exhibits moderate watering tolerance, showing resilience to short dry spells without significant stress. Minimal maintenance is required, making it straightforward to handle in busy retail environments and ideal for repeat wholesale supply. Its vibrant flower colour and compact habit make it attractive for merchandising as a colourful seasonal or gift-ready product.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant  \u003c\/h3\u003e\n\u003cp\u003eTrade buyers appreciate Aster dum. ‘Jenny’ for its commercial reliability and consistent flowering across different growing batches, ensuring dependable stock quality. Managed natural variation in flower size and colour enhances its visual appeal without compromising uniformity, which is crucial in trade houseplants. It is versatile enough to suit retail garden centres, commercial interiors, and seasonal displays, maintaining relevance and customer interest throughout its availability. Its ongoing demand in core trade houseplant ranges is supported by a balance of ornamental value and ease of supply.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement  \u003c\/h3\u003e\n\u003cp\u003eThis cultivar is well-suited to garden centre benches, where its bright flowers attract attention and encourage impulse purchases. It also performs effectively in office or reception area plantings, providing a splash of colour with low maintenance requirements. Interior display units benefit from its compact size and resilience, ensuring it remains attractive during prolonged retail periods. Additionally, Aster dum. ‘Jenny’ fits well into gift-ready combinations or seasonal plant ranges due to its immediate decorative impact and manageable size.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability  \u003c\/h3\u003e\n\u003cp\u003eAster dum. ‘Jenny’ typically demonstrates strong shelf life and durability under typical retail display conditions. It adapts well to transport and handling, reducing losses and ensuring quality arrival at the point of sale. This cultivar is suitable for volume wholesale supply, supporting reliable stock availability and ease of replenishment. Consistency in plant form and flowering ensures good presentation, which is essential for maintaining consumer appeal and sales conversion in retail environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary  \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAster dum. ‘Jenny’ requires low to moderate care levels, suitable for both retail customers and commercial maintenance teams.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of indoor lighting conditions, from full sun in outdoor settings to bright indirect light indoors.  \u003c\/li\u003e\n\u003cli\u003eThe plant shows resilience to irregular watering regimes, offering flexibility in both retail and interiors environments.  \u003c\/li\u003e\n\u003cli\u003eIts compact, mounded growth habit facilitates efficient merchandising and attractive display in compact retail spaces.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across garden centres, interior plant installations, and wholesale plant supply networks.  \u003c\/li\u003e\n\u003cli\u003eHandling and transportation durability minimise damage during logistics, supporting healthy presentation at point of sale.  \u003c\/li\u003e\n\u003cli\u003eControlled variations in flower size and colour maintain uniformity while enhancing overall plant appeal within trade houseplant assortments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"11cm Pot \/ 25cm","offer_id":57202830737734,"sku":"AST_JENNY-25cm-11cm-adj-29","price":2.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/78F813B4754065FD24EB5CDB301B9C304E3604E78566B38ACBFBC8B55D8CE783.jpg?v=1787754620","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-dum-jenny-25cm-11cm-pot-ast-jenny","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}