{"product_id":"aster-alpha-dark-purple-launch-35cm-17cm-pot","title":"Aster Alpha Dark Purple Launch 35cm 17cm Pot","description":"\u003ch3\u003eOverview\u003c\/h3\u003e\u003cp\u003eAster Alpha Dark Purple Launch is a striking cultivar of Aster appreciated for its rich, deep purple flower heads and vigorous growth habit. This perennial is renowned for producing dense clusters of daisy-like blooms that create a strong visual impact, making it a popular choice for garden centres and commercial plant suppliers. Its compact size and reliable flowering cycle enable consistent performance within wholesale plant supply and trade houseplant ranges, ensuring high customer satisfaction and repeat sales potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cp\u003eThe deep purple flowers of Aster Alpha Dark Purple Launch contrast elegantly with its medium-green foliage, which is finely textured and slightly hairy to the touch. It maintains a bushy, compact growth habit, typically reaching around 35cm in height, which is ideal for pot cultivation and display. The cultivar thrives in full sun to partial shade, demonstrating good adaptability to a range of lighting conditions in indoor and sheltered outdoor environments. It has moderate water requirements and shows resilience to occasional dry spells, making it suitable for variable care routines. Maintenance involves straightforward deadheading to encourage prolonged flowering and minimal pruning, facilitating easy handling in retail settings. Its uniform flowering and growth habit support impactful merchandising and eye-catching displays.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWhy Trade Buyers Choose This Plant\u003c\/h3\u003e\u003cp\u003eTrade buyers value Aster Alpha Dark Purple Launch for its dependable bloom consistency and uniform crop quality across production batches, reducing supply variability. While some natural variation in flower size and intensity may occur, these are closely managed through cultivation practices to maintain presentation standards. Its versatility extends across retail garden centres, interior plant installations, and seasonal outdoor displays, fulfilling multiple commercial applications. The ongoing popularity of vibrant perennial flowering plants ensures this cultivar’s relevance in core trade houseplant ranges, meeting the expectations of diverse customer segments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTypical Retail Placement\u003c\/h3\u003e\u003cp\u003eAster Alpha Dark Purple Launch is well suited for retail garden benches where its compact stature and vivid colour attract shoppers’ attention. It also performs reliably in bright office spaces and commercial interiors where natural light is available, adding seasonal colour without high maintenance demands. Its pot size and robust nature make it a good candidate for gift-ready plant displays, providing visual appeal and value. The strong, consistent flowering habit ensures the plant remains attractive in retail environments throughout its sales cycle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eWholesale \u0026amp; Retail Suitability\u003c\/h3\u003e\u003cp\u003eThis cultivar’s shelf life in retail conditions is favourable due to its sturdy stems and resilient flowering habit, which resist damage during handling. It is well suited for volume wholesale plant supply, with uniform pot sizes and crop timing assisting in streamlined logistics. Efficient handling and transport protocols are supported by the plant’s compact form and robust nature, reducing losses during distribution. Retail presentations maintain consistency at the point of sale, with uniform flower colour and height aiding effective merchandising and customer engagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eTrade Summary\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAster Alpha Dark Purple Launch requires a moderate care level, balancing watering and deadheading for optimal flowering in retail and commercial settings.  \u003c\/li\u003e\n\u003cli\u003eIt tolerates a range of lighting conditions from full sun to partial indoor shade, making it adaptable to diverse indoor environments.  \u003c\/li\u003e\n\u003cli\u003eThe plant demonstrates resilience to varied watering regimes, maintaining health despite occasional fluctuations in moisture levels.  \u003c\/li\u003e\n\u003cli\u003eIts compact, bushy growth habit supports efficient merchandising, allowing attractive displays at multiple retail and interiors locations.  \u003c\/li\u003e\n\u003cli\u003eThis cultivar is commercially suitable across wholesale plant supply, garden retail, and commercial interiors channels, offering versatility to trade buyers.  \u003c\/li\u003e\n\u003cli\u003eHandling and durability during transport and in-store display are strong, reducing damage risk and improving customer satisfaction.  \u003c\/li\u003e\n\u003cli\u003eNatural variation in flower size and intensity may be present but is managed to guarantee consistent quality in trade houseplants.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HIP","offers":[{"title":"17cm Pot \/ 35cm","offer_id":57096644624710,"sku":"0-1170240160-35cm-17cm-aadpl-44","price":6.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8195\/2582\/files\/39EF599D640C25E1BA34BB048BD6F1BD7CD6276066F7D4C9AE966C97D2FF71F9.jpg?v=1786238643","url":"https:\/\/wholesaleplantshop.co.uk\/products\/aster-alpha-dark-purple-launch-35cm-17cm-pot","provider":"Wholesale Plant Shop","version":"1.0","type":"link"}